Do you ever wonder how to create purpose-driven content? How to tell a story that creates an unbelievable attraction back to you?

Alex Kushneir shares the formula to help you focus on your story, how you can best tell it, and share your why. As the COO of Icon Media, he has helped multiple brands shape their presence through video. We discuss that formula, offer tools and tips on how to tell...

Elisabeth Jones-Hennessy has gone through such a journey in launching her first business, GiftMeChic. She had to navigate what she wanted to build for her business and how to stay aligned with who she truly is; she wanted something relevant that others could benefit from and allowed her inner gifts to come out, and that’s how GiftMeChic was born. Then, starting a business right before a...

Michelle Johnson is the CEO and founder of the Anchor Group, which specializes in full-service meeting and event management. 

As you can probably guess, hospitality and live event management are some of the industries hit hardest during the coronavirus pandemic. But Michelle managed to keep her business going through strategic pivoting. Through her story, she’s going to help you...

How do you attract your ideal client? And how do you bring them into your business in a way that feels natural? FIrst you have to understand who they are — their behaviors, where they hang out, and what they spend their money on — then you have to understand the language that they speak.

How to Speak Your Ideal Client’s Language

• Get clear on your audience’s...

Happy New Year, everyone! As we all head into the year 2021, you might find yourself sitting in a moment of reflection over everything that happened this past year… and uneasily looking forward to what 2021 might have to offer.

But you might have a lot more control over 2021 than you realize. If you want to get alignment on where you’re headed this year, just ask yourselves these...

Many of us have been in survival mode this year, and it looks like things won’t be changing immediately as we head into 2021. So, how can we shift our energy going into next year?

When planning for 2021, it’s a good idea to start checking in with where you stand against your human needs. These are the six human needs:

• Certainty
• Uncertainty/Variety
• Significance
• Love/Connection
• ...

Are you in the process of assessing who you serve in your business and where you plan on going next, but you’re not sure how to approach it? When you are the service and product of your business, you are also growing alongside your business. This allows you to continually see opportunities to serve your clients better.

In my last episode with Stephanie Thoma, we talked about how to...