160. Building Iconic Content, with Alex Kushneir

Do you ever wonder how to create purpose-driven content? How to tell a story that creates an unbelievable attraction back to you?

Alex Kushneir shares the formula to help you focus on your story, how you can best tell it, and share your why. As the COO of Icon Media, he has helped multiple brands shape their presence through video. We discuss that formula, offer tools and tips on how to tell your story in a purpose-driven way, and how to frame it in a way that gets you the results you want.


How to Share Your Story

  • When you’re telling your own story, there are so many dots you don’t connect because you’re not thinking the whole thing through. The beginning and the end are obvious but you miss steps along the way.
  • When you put your producer hat on you realize you’re skipping from Point A to Point D, and you start going back and you find out that you skipped over all of these emotional beats.
  • Try asking yourself these questions to get to the heart of your story:
  • Why did you start your product/service?
  • Once you find the why, uncover the story behind the why. What was the solution to solving your problem, and how did you come up with it?
  • What do you want people to do once they hear your story?


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