145. How to Attract Your Ideal Client

How do you attract your ideal client? And how do you bring them into your business in a way that feels natural? FIrst you have to understand who they are — their behaviors, where they hang out, and what they spend their money on — then you have to understand the language that they speak.


How to Speak Your Ideal Client’s Language

  • Get clear on your audience’s pain. What are they trying to solve for?
  • Ask yourself how you can solve, or help your clients solve, those problems.
  • Focus on your client as a persona and understand them: Where are they spending their time, what shows are they watching, what brands do they wear?
  • Once you’ve created a brand story around your ideal client, you can search out the brands that they already love and see how they communicate to your ideal client.


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