Your Badass Journey Guests, Samantha Parker & Kathy Rasmussen

This episode is the first in a series on business partners, and we will talk about how our guests are badass in their own right and then how they came together to join forces and build badass companies.

I’m starting with two curators of badassery (and distinguished badasses themselves): Samantha Parker and Kathy Rasmussen, co-founders of Badassery Magazine and co-hosts of Badassery Podcast.

When Samantha and Kathy set out to create Badassery Magazine, they didn't simply want to publish a magazine – they wanted to build an ultra-engaged community of female entrepreneurs who live bold, passion-filled lives by embracing their true badassery.

Now, over 17,000 badasses strong, #WeAreBadassery has grown into the highly interactive community empowering and inspiring female entrepreneurs all over the globe.

Becoming Business Besties 

Kathy had worked her way up to what she thought was her ultimate goal as the director of events for an event space. Her reaction, however, wasn’t what she dreamed. She thought, “This is everything I've ever wanted. I finally made it... Why am I so miserable?"

She came to the conclusion that she didn't want to continue working towards someone else's goals, so she started her own business.

Also tired of the corporate grind, Samantha had an experience parallelling Kathy’s: “I no longer wanted to live under a glass ceiling. I no longer wanted to build things for other people. And so, I set out to build something for myself.” And in the process, Samantha and Kathy met and started working together. Although not as partners, at first.

They were actually focused on starting their own businesses, and they were both figuring things out one step at a time. Kathy was really struggling with social media management, which just so happened to be Samantha's business. So, Kathy hired her.

As both businesses grew, they decided to trade services: Samantha did Kathy’s social media and, in return, Kathy helped Samantha develop new ideas for her business.

“Working together on that level, we got to know each other really well, and we got to know how we worked together really well, and we became really good friends.” Kathy says. “And I think that was like the thing that helped the most when we decided to start Badassery was we were really good business besties.”

What is Badassery Magazine?

From the very beginning, Badassery was meant to be more than a magazine. They wanted it to be a community for other women in business or female entrepreneurs who shared their experience; women who don't want to play by other people's rules and feel like they have this purpose they need to fill in their life. And owning a business is a powerful vehicle to do that and to have a fulfilled life.

But no one really does this alone, so the community, the partnership, the support structure that these women are creating is so critical. And by sharing their journey together, these two can inspire other women who need to go out and find that business bestie who will help them get to the next level. 

Want to join the Badassery community? Head over to their Facebook group: We Are Badassery.



50% Complete

Join the UP-LEVEL list

Receive Tools, Tips, Event and Program Information from Kareen Walsh