Sometimes when you look at someone doing well in the real estate market, it seems like an overnight success – but that’s almost never the case.
Today my amazing guest is Kito J. Johnson, and I had to have him on the show because this man is creating such a real estate buzz, building an amazing company, and sharing on his wisdom in a new book. I want to share his journey with you because I think it's worth hearing.
Kito is an accomplished real estate broker who specializes in teaching others how to create generational wealth through principles of real estate investing and entrepreneurship. His career spans over 20 years and boasts involvement in over 1,000 real estate transactions. As CEO of Atlanta-based brokerage, Buy n Sell, Inc., Kito has been dubbed “the guy to know” in circles ranging from community leaders to elite investors.
The essence of Kito’s work is driven by an unrelenting desire to leave a legacy of financial wealth and freedom to his two children. When he’s not working tirelessly on expanding his investing empire, he enjoys spending time with his family and exploring culture through international travel.
A Decades-Long Journey
When most kids get their license, they go to the movies, to theme parks, or to the mall. Kito, however, was driving through neighborhoods looking at new construction, walking through houses, and admiring the architecture.
“So, I've always been passionate about real estate.” But the passion started turning into a business when he was 20 years old, sitting on the sofa flipping through the channels. He came across a woman by the name of Oprah Winfrey sitting on her couch with a man named Robert Kiyosaki, talking about his new book Rich Dad, Poor Dad.
A few weeks after reading the book, Kito found myself walking through the grocery store he ran into a real estate agent and investor. This chance meeting turned into a conversation about Rich Dad, Poor Dad, and ultimately, that agent became Kito’s first mentor.
The Real Estate Challenge: Lack of Mentorship
“The greatest challenges I see with people who attempt to jump into real estate investing is the lack of true mentorship.” In almost every area of business these days, we have a lot of people who are self-educated, YouTube-educated. All of that is great, but it results in people with small bits of knowledge from many different places who then try to piece it all together, and they don’t necessarily learn everything that’s necessary to start or run a business.
“There are a lot that are under-educated, but most of them are over-educated,” Kito says. “They know so much, but they don't know where to start.”
When I coach individuals for overwhelm, I always tell them that you have to figure out a way to prioritize what means the most to you right now, and how to jump into action to achieve that one thing because, as Kito says, we're inundated with information from all sources.
It’s that first step, that first action, that really sparks what people see, years later, as an “overnight success.”
Real Estate Wealth
Kito recently released Real Estate Wealth: Remove the Guesswork from Investing and Create a Six-Figure Strategy, which he wrote to help that person who has a lot of pieces of knowledge, knows they want to get into real estate, but doesn’t know where to start.
Kito says, “Real estate investing is not a one-size-fits-all thing.” Most people define real estate investing based on what they know somebody else did, or what they saw on HGTV. They assume that the sum total of it is buying a house, fixing it up, and reselling it for profit, or just being landlord of a rental property. “Those are just two of many, many different strategies.”
“So, what this book does is it takes a person through what I call the big three questions ... What is your time like? What is your money like? What is your credit like?" And then, based on how you answer those questions, the book guides readers through the strategies that fit your answers. There's no right or wrong answer.
“I think that's where a lot of people miss it in the industry, and where a lot of ‘gurus’ miss it in teaching, because you have to have a tailor-made strategy for you and your life.”
Learn more at kitojjohnson.com