When partners in life become partners in business, it can go really well... or it can go very, very wrong. You need to combine your expertise, create something that’s sustainable for both of you, and enjoy what you do. Easy, right?
Lesley Logan and Brad Crowell share the journey of how they met—which is so fun—and how they came to the decision to do business together. Together they run onlinepilatesclasses.com, which started as a side hustle before they both collectively agreed to pour their efforts into it. Using Brad’s skills of helping other startups launch and get their products out there, he felt he could take Lesley’s company and extend her reach even further.
Over the years, they’ve learned several lessons—some the hard way—about how to operate an online business, especially as a couple. Learning to embrace each other's strengths so they each brought their own special skills to the table and hiring for their weaknesses allowed them to grow their business without blindspots. And when the pandemic threw a wrench into their plans this year, Leslie’s responded quickly: she identified what her clients needed and pivoted to meet them where they were.
This is a story of how two people came together to complement each other and become greater than the sum of their parts, all while growing a heart-centered business that lets them live a life they love.
How to work together with your partner effectively