111. How to Stay Creative & Pivot Your Business & Life | with Bryce Wilson

podcast Sep 02, 2020

 

We’ve all been experiencing a lot of change and upheaval in the world due to COVID-19, and today’s guest is an extreme example of that. When it became clear that live events were going to be canceled for the foreseeable future, Bryan Wilson had to pivot his ticket resale business, Ticket Rescue—and decided to pivot his lifestyle as well.

Bryce is the 24-year-old CEO and founder of Ticket Rescue and TRT Virtual. He turned Ticket Rescue into a multi-million dollar business over the course of four years... and then all of their product and customers disappeared in a matter of days. 

Choosing to take this turn of events and do something positive, he used this opportunity to start TRT Virtual, a company which offers social media engagement services. He ended up generating five figures in sales during its first month of operation. On top of this massive business shift, he purchased an RV to live in full-time, traveling around the country while operating his business virtually.

This is a prime example of how you just make your dreams happen, no matter what life throws at you. It is up to you to charter the course of your life — and to enjoy yourself along the way!

How to Successfully Pivot Your Business

  • The people you surround yourself with are a reflection of what you will project back out into the world. In order to be successful in business, surround yourself with people who are successful and think the way you want to think.
  • When Bryce realized that ticket sales were on hold, he and his team played “stupid idea time,” where they threw out as many ideas as they could on how to continue bringing in money—nothing was off the table.
  • Look at all of the assets of your business: Your team, your leadership, your technology. Often, you will find that you already have the bedrock for any business. You just need an idea to execute on.
  • Once you land on the type of business you want to pivot to, start with one executable service or product, and get a proof of concept by testing it out as soon as possible.
  • If you are in the process of finding new opportunities, start by giving yourself creative outlets. Journaling is a powerful process to get your ideas on paper and build your creative muscle.
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