108. How to Align Your Message to Your Clients’ Needs

podcast Aug 21, 2020

As a business owner, your job is to solve a problem. So how do you bring more awareness to the problem you can solve, and bring clarity to your message?

Some people don’t recognize the problem they have until it’s too late. If your job is to solve that problem proactively, it can be hard to communicate a sense of urgency. Let’s discuss how to convince your potential clients that they need your services now—before it’s too late.

How to Align Your Position and Language to Attract Your Ideal Client:

  • Get super clear on:
  • (1) What you want your clients to know.
  • (2) What pains you are trying to solve for them.
  • (3) How you can create a sense of urgency for them to dialogue with you.
  • You need to know who you want to be on the receiving end of your message and what language they are used to hearing.

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