Introduction

Launching a new business is an exhilarating experience filled with hopes and ambitions. However, to navigate this journey successfully, it's crucial to focus on the right metrics. Key Performance Indicators (KPIs) are not just numbers; they are the guiding stars that help you make informed decisions and steer your business in the right direction. Let’s dive into the top 3...

In the fast-paced world of entrepreneurship, clarity is your best friend. Too often, we make assumptions about what our clients need, what our team members think, or even what direction our business should take. But assumptions can lead us astray. The secret to unlocking growth and alignment? Asking the right questions.

1. Deepen Client Relationships

When you ask your clients thoughtful...

In a world where authenticity and personal connection matter more than ever, personal branding has become an indispensable part of business success. Today, let’s dive into the transformative impact of building a personal brand alongside your business brand and how this synergy can take your business to new heights. This applies to both entrepreneurs and leaders of industry, internal and...

Please please please stop calling our business your baby! Your business isn’t your baby. Sure, you’ve poured your heart, soul, and countless sleepless nights into it. But, here's the kicker: businesses are meant to be assets in your wealth portfolio. They’re not supposed to be your pride and joy that you coddle and shield from the world. By treating your business like a baby,...

Do not negate this step when you are building your business and taking your idea to market. If you don’t have buyers, you don’t have a business. Knowing who you are building it for, is the first step to identifying how you sell it, what you should price it at, and how to make sure you have an undeniable service or product for them to buy. 

As an entrepreneur, understanding and...

Navigating how to sustain your clientele, providing services that meet their needs, and pivoting when you are struck with a global pandemic, is not for the weary entrepreneur who has been running their business like a hobby vs. a business.

It takes resourceful and thoughtful action to sustain what you are known for and scale your business during this time. Last year I kicked off my first...