(2019 - Present)
Provided Strategic Growth Assessment
Process Improvement Mapping
(2014 - Present)
Agile Coach and Executive Leadership Coach for the Digital Marketing and Product Team.
Strategic oversight, coaching and advisement on Agile practices, team and leadership development. Augmented Staffing Services when requested to assist with project delivery on an ad hoc bases.
Agile Product Management Training
Agile Design Sprint Training/Facilitation
(2018 - Present)
Advisory Board for New Start Up Venture - Operational Structure, Leadership Team Development, Funding, and Delivery Management
(2016 - Present)
Kareen was hired by the CEO, Katie Robbins, as an Executive Coach to help guide her build strategic goals for year 2 of the business. As the relationship built, Katie asked for additional help building a true growth strategy and sustainable systems to ensure consistent growth for the business. This included a Brand Assessment, Digital Marketing Implementation Plan, and Leadership and Organizational Structure for Growth proposal.
Brand re-positioning in marketing efforts
Digital Marketing Execution and SEO Strategy
Ecommerce Website Build out and Launch on Craft Commerce and ongoing web services.
Launch Planning, Creative Services (Design/Copywriters), and digital marketing creation
(2016 - 2018)
Hired by the VP of Marketing of Corporate to deliver integrated systems with SalesForce for the Loan Officers/Branches to have better leads management and customer tracking. Also engaged and delivered website re-branded project across the CMS tool and integrated it with internal tracking systems.
(2017 - 2018)
Hired by the CEO for Strategic Growth Consulting. Conducted a Brand Review, Digital Marketing Proposal, and Leadership/Organizational Structure Proposal for the projected growth by the leadership team.
Brand Refresh and Avatar Alignement across all channels for growth
Amazon assessment and growth proposal for distribution of sales
Leadership and Organization Structure with Product Management proposal for streamlined operations to sustain consistent growth
Digital Marketing Proposal and content writing training for internal team against new brand voice
Sourced Full Time Director of Marketing
Hired by the VP of Operations to manage the implementation of MarketEDM and Agile Coaching and Training for the delivery team.
Hired by the CTO to develop project management budget tracking for the grant management process.